What Is The Most Important In Designing A Logo?

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One of the most important considerations for logo design is the color palette. This is not a superficial decision, color carries meanings and communicates ideas. Sometimes you're pegged to the colors of a brand, but other times you'll have the freedom to explore. I love the rich palette used in the Zion logo below.

What are the steps in creating a logo?

Designing a Logo: The Process

  • Research the field/industry.
  • Get to know the client.
  • Sketch, present, and iterate on initial ideas.
  • Revise.
  • Organize the final deliverable.

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